I didn't set out to become the person who fixes AI messes
I'm Gina Wang. I teach business owners how to turn the AI they already use every day into systems that hold, so the work stops starting over. Before that I spent over a decade building marketing systems, the kind nobody sees until they break.
What changed
For more than ten years I built the machinery behind other people's growth. Lifecycle programs, acquisition systems, the operational plumbing that turns a campaign into revenue. One of those programs ended up driving 20% of a company's total revenue. Another cut 90 to 135 hours of manual work every month while new sign-ups grew 20% month over month. At GMB Fitness I led campaigns that helped double revenue three years running.
Then AI showed up and moved the ceiling on what one person can build alone.
So I stopped prompting and started building. And the more I built, the more I noticed the same thing in every business I walked into: the tool was never the problem. Nobody had ever told the AI what the business was.
What I actually teach
How to get what's in your head into a form your AI can use, and how to turn the thing you keep redoing into something that runs again next week without you rebuilding it.
That's the work, in workshops, in assessments, and free on the blog. It goes the same for a travel advisor working alone as it does for a parish office with four people on one spreadsheet.
I teach it in plain English because that's who needs it. The owners I work with don't want to learn what a model is. They want Tuesday afternoon back.
I run on this
Everything I teach, I use first.
I have an AI chief of staff running on my own server that handles my tasks, projects, and calendar. I have a second one, deliberately walled off, that manages my rental properties and cannot see the other side of my business at all. That wall is not a feature I bought, it's a boundary I designed, because two businesses sharing one assistant is a data problem waiting to happen.
I built and sell a voice product, Ravetell, that interviews happy customers over a phone call and writes up their testimonial, because customers who'd never type a review will happily talk for 30 seconds.
I have client automation running in production against a real CRM. Early on, one bad automated import wrote about 82 wrong records. Now nothing writes to that system without a person in the middle. I learned that one the expensive way, and it's why I'm insistent about it with everyone else.
I've open-sourced four of my own tools. My dance studio product, StudioCast, placed 3rd in the SaaS category at The Vibe Coding Games 2026.
None of that is what I sell you. It's how I know what I'm teaching holds up when it's your money.
The rooms I've been in
A travel counsellor who told me she was too non-techy for any of this, and left one day of training running her own automated email routine. A parish office where four manual jobs became one app, and data entry got about twice as fast. A creative agency, KopyKrunch, where the ad production line now runs on a system. Before all of that, a multi-year strategic planning process at Douglas College with staff, board, and volunteers in the same room.
B2B SaaS, real estate, fitness, church operations. The industry changes. The mess is always the same shape.
Four things I keep saying
- You're not behind. You're starting. Those aren't the same thing.
- Your AI can't know your business until somebody writes it down.
- AI makes things up, so a system without a check isn't finished.
- If you can't run it without me, I didn't teach it right.
When I'm not doing this
Pacific Northwest based. I spend a lot of time on the water, on the road, and on a stage somewhere with my people. The best work ideas tend to show up while I'm doing something that has nothing to do with work.
I also make beautiful things
When I'm not building systems, I'm creating with yarn. Blankets, shawls, patterns that take months. I love it.
