The blog
Everything I know about getting AI to hold onto your business, written down as I learn it. No paywall, no course funnel. If you read all of it and never hire me, that's a good outcome.
Start here
You use AI most days and you're not sure any of it is adding up yet.
It starts over every time
Every chat begins from nothing and you explain your business again. This is the part that fixes that.
Does your AI actually know your business?
Learn why AI gives generic answers and how a one-time business brief fixes it, so Claude or ChatGPT stops treating your company like any company.
Why your AI keeps forgetting things
The 3 memory settings most people never touch, and a 5-minute walkthrough to stop re-explaining your business every time you open a new AI chat.
Four prompts that teach AI your writing voice
A step-by-step method to make AI writing sound like you instead of everyone else's AI post, using your own old emails and posts, no style guide required.
Nothing you build stays built
You got a great result once and could not reproduce it. Turning that into something that runs again next week.
Stop writing the same prompt twice: what an AI system actually is
The difference between a one-off AI prompt and a reusable system, plus 3 systems almost everyone needs and how to build your first one in 20 minutes.
The 10-minute weekly AI routine that replaces your Monday scramble
A copy-pasteable weekly business pulse prompt that turns last week's numbers and messages into a plain-English plan, in 10 minutes instead of 45.
It sounded right and it was wrong
AI is confident when it has no idea. What to check before anything leaves your hands.
Which tool, and what changed
What is worth paying for, and what moved this month.
Claude vs. ChatGPT for your business: the honest 2026 answer
A plain comparison of Claude and ChatGPT for real work, where each one wins, and a simple test to decide which one you'll actually use tomorrow.
Your website is now competing to get quoted by AI
What answer engine optimization (AEO) means for your business, why your traffic might be dropping, and 5 quick wins to get quoted by AI search.
Get these before they're on the site
Same writing, straight to your inbox, usually while it's still fresh enough that I'm annoyed about it.
No spam, and you can leave whenever you want.
